How it works

A verified backlink exchange for indie sites.

Indie Chains is built around a simple trade: if your site gives a real, visible backlink to another product, your site earns link balance so other makers can link back to you.

1

Publish a site

Your profile gives Indie Chains a real domain to credit. It stores your category, tagline, link balance, and the badge other makers can embed.

2

Link another product

Choose a site with available links, select which of your sites will host it, then paste the generated badge snippet on that host site.

3

Verify the backlink

Enter the exact page URL where you placed the badge. Indie Chains checks that page for the widget or badge URL, then activates the backlink.

4

Earn link balance

When your outgoing backlink is verified, your host site earns 1 available link. Other makers can then link back to your site from their pages.

Optional

Grow passively

Link packages add available links to a chosen site. They do not expire, can be bought again when needed, and help your backlink count grow organically and passively.

What link balance means

Available links

How many new backlinks your site can receive from other Indie Chains members.

Outgoing links

How many verified badges your site is hosting for other products.

Incoming links

How many verified Indie Chains backlinks currently point to your site.

Good placements

  • A blog post that naturally mentions the product.
  • A comparison page where the linked product is a real alternative.
  • A review page with useful context, screenshots, or implementation notes.
  • A curated resources page where the product belongs.

Bad placements

  • Many unrelated badges stacked on one page.
  • Hidden links or badges placed only for crawlers.
  • Badge farms with no helpful content around the links.
  • Repeated badge blocks across pages without editorial reason.
Start with your siteBrowse link opportunities