Indie Chains field notes

Practical SEO for founders who still care about the reader.

Clear, field-tested guidance for finding relevant sites, evaluating editorial opportunities, and building relationships without bulk outreach or manufactured link schemes.

New articles Monday, Wednesday, and Friday

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Start with one useful opportunity.

Two abstract website metric reports compared side by side on a warm editorial desk
Make the metric fit the decision10 min

Domain Rating vs Domain Authority: What’s the Difference?

A clear comparison of Ahrefs Domain Rating and Moz Domain Authority, why the numbers differ, and which metric fits a specific SEO decision.

Domain RatingDomain AuthoritySEO metrics
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Founder reviewing connected web pages and a blank monitoring checklist beside a laptop
Backlink maintenance after publication11 min

Backlink Monitoring Checklist: What to Track After a Link Goes Live

A practical backlink monitoring checklist for tracking live URLs, lost links, redirects, rel changes, context, verification states, and respectful follow-up actions.

Backlink monitoringBacklink trackingSEO operations
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Founder worktable with a laptop, research sheets, and connected cards forming a thoughtful relationship map
Link earning without the inbox grind12 min

How to Get Backlinks Without Cold Outreach: A Founder-Led Playbook

A practical founder-led playbook for earning backlinks through useful assets, relationships, communities, launches, and editorial collaborations without mass cold email.

Backlink earningFounder SEORelationship-led growth
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Printed webpage research arranged on a desk with hand-drawn connections between relevant opportunities
Link prospecting10 min

How to Find Backlink Opportunities Worth Pursuing

A founder-friendly workflow for finding relevant backlink opportunities, scoring the page-level fit, and avoiding outreach that creates more risk than value.

Backlink opportunitiesFounder SEOEditorial outreach
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